What is Digital Marketing
Digital marketing refers to the marketing of product and service delivered through digital channels such as the internet, mobile phone, search engines, websites, social media, email, display advertising and mobile apps, digital marketing has changed the way brands and businesses utilize technology for marketing.
Digital marketing techniques:-
- Search engine optimization (SEO)
- Content marketing
- E-commerce marketing
- Social media optimization (SMO)
- Email marketing
- Display advertising
- Pay-per-click (PPC)
- Affiliate marketing
Search engine optimization (SEO)
SEO is also known as search engine optimization it refers to growing the visibility of your website and getting traffic free in search engine result in an only organic way.
Content marketing is a form of marketing focused on creating content for a targeted audience online and give the information about their product and services, increasing brand awareness and sale.
E-commerce marketing refers to the online sales by increasing awareness about an online store’s brand and product offerings. It is also known as online shopping. Consumers can find a wide variety of goods on the single website and also often at more competitive prices.
Social media optimization
Social media optimization (SMO) is the use of communities to generate publicity to increase the awareness of a product, service, and brand on social media sites like Facebook, Twitter, Pinterest, Instagram etc.
Email marketing reflects to sending email messages with the purpose of enhancing a dealer’s relationship with current or previous customers, involves using email to send advertisements, encouraging customer loyalty and repeat business, marketing emails can be sent to a purchased lead list.
Display advertising is advertising on websites. It includes many different forms and contains items such as banner ads, text, images, flash, video, and audio. The purpose of display advertising to general advertising and product, services and brand messages whose comes on your site.
An e-book is an electronic print book publication made available in digital form, that can be read by the personal computer, other electronic devices, smartphone. Which is including with text, images, or both.
Pay-per-click (PPC) is also known as cost-per-click (CPC), is an internet marketing is a way of using search engine advertising to generate clicks to your website and get direct traffic on your website, in which an advertiser pays on a single click when the user clicked on the ad.
Affiliate marketing is the other forms of online marketing in which we refer someone to any online product or services and when that person buys the product based on your recommendation, you receive a commission, the commission is depending on product or services which are promoting.
Why is digital marketing so important?
Digital marketing is more cost-effective other than traditional marketing. This is especially important for small businesses. Social media can provide you with a cheaper and more effective advertising channel. Using digital content either sponsored or free allows you can to linked with customer much more effectively than billboards, direct mail. With the help of analytics services like google analytics you can track your customer’s action, behavior. You can easily find their targeted customer. If you have an online business and you are marketing products and services online, you can easily measure your success by incoming traffic that gets converted into subscribers, leads or sales and this way you can calculate and improve your conversion rates. If you want to generate new customers that you can use social media channel because social media helps to generate targeted customers based on their interest, ages, and location. You get a better idea of where your competitors stand in the market, you can monitor their marketing strategies and their competitors with the help of some competitors analysis tools so you can learn things that could improve your own business. So digital marketing is important for our business.