Google Analytics: All websites owners need answers
- Where are my site visitors coming from- Search vs. Referral?
- How many conversions are coming from organic traffic?
- Which city or keyword brings the highest visitors on my site?
- What are the most viewed pages on my site?
- Mobile vs. Desktop website visitors and their behavior.
All these queries can be answered by web analytics,
Google Analytics is the web analytics, its one of the most powerful and free web analytics applications tools that provide statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. These tools help tracks and reports website traffic. Key Analytic Types:
- Website User Behavior Analytics
- Mobile App User Behavior Analytics
- Audience location Report
- Behavior Report
- Bounce rate
- Compare Historical Traffic Trends
Website User Behavior Analytics
Google Analytics provides much information to help you understand the behavior of users as they interact with your site or application. you can gain an even better understanding of how people interact with individual pages on a website. We can also add a further instrument to catch more detailed interactions where needed using event tracking for interactions like those with downloads, form submission, video players, etc. You can also measure the number of important business actions that users complete (called Goal Conversions), as well as e-commerce transactions and purchases.
Mobile App User Behavior Analytics
Track user behavior to find out if your mobile app’s user experience and interface live up to expectations. Take a look at paths users take through your app. They might not follow the flow you imagined but can guide how you design your next release. Links clicked, Screens viewed, Specific actions and where they’re happening.
Audience location Report
The Audience reports by Google Analytics give your website visitors. They tell you not only how many people come to your website, but also who they are, what their interests are, where they’re located, and whether they are first-time or returning visitors. Geo reports mean geographic location give you data or tracking about the language and location of your website visitors. You can drill down, not only by country but also by state and city. If you market products or services to local customers, this information is vital to your success.
Behavior reports tell about the behavior of particular pages, it will change everything you think you know about your website visitors. From most-viewed pages and in-page click data to search terms used by your visitors, you have the opportunity to discover what content your visitors prefer and are asking from your website. Along with the great content ideas, you will generate from these tools, you can also visualize how your visitors move through your website and where they are entering and leaving. By this invaluable data, usage helps to make informed design and messaging decisions that can lead to improved user experience and conversion rates, among other positive benefits.
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. Bounce rates can be used to help determine the performance of an entry page at generating the interest of visitors. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue deeper into the website. High bounce rates typically indicate that the website isn’t doing a good job of attracting the continued interest of visitors.
Compare Historical Traffic Trends
Google Analytics offers to you two ways to compare traffic from different periods of time. The simplest is the Previous Period option; with this option selected, simply enter in the desired date range and Google Analytics will automatically compare it with traffic from the most recently identical range. For example, if you select dates spanning a Tuesday through Saturday, Google Analytics will compare that with traffic data from the previous Tuesday through Saturday.
The other option is to set custom date ranges if your needs are more specialized. For example, if you have a seasonal business, you may want to compare trends for a given month or week on a year-over-year basis.